Located in Edmond, Oklahoma, a boutique contemporary dance studio, INTENT is Hilary McAlister’s divine calling. Her love for dance and for people make her a great mentor to her students. It was her dream to have her own dance studio and a brand that celebrates the beauty of body movements, love, and a meaningful life. It’s our privilege to work with her on the branding and strategy from the ground up. We crafted this brand to be surrounded by a lot of artful, deep, real, and emotional visuals.  The minimalistic overall design complements the brand visuals gently and only when necessary. Together with Hilary and her team, we work on a conceptual photoshoot every year for all of her students.