Family ID is a faith based non-profit organization that focuses on helping families discover their identity and build a family legacy. Since 1997, Family ID has been growing and was at the stage when it needed a strong brand to reach even more families and partners. We helped Derek England and Greg Gunn on the logo design, brand guideline, and some book cover designs. The new branding and redesign have boosted their confidence in Family ID team and has been well accepted by families and partners.