Before KLLR, three coffee lovers were on a quest to bring their unique coffee products to the market. After a branding session, we knew that this was a new wave of coffee in the western world’s history of coffee! It believes in freedom, freedom to brew coffee however you want, add anything to it, experiment with it, create new things. It’s unapologetic, it’s bold, it doesn’t care what you think about it. Black and white + confident brush strokes + MooseSquirrel!? + the Red Balloon for the decaf!? We came up with the name KLLR, they loved it. We quickly brushed some ink on the paper, they loved it again! With these designs, KLLR coffee bags pop off the shelves. We had a lot of fun working on this project with the amazing KLLR team!